The Wedding Factor

In Philadelphia's historic Old City, The Wedding Factor is a bridal salon and wedding dress store. Appointments pair brides one-on-one with bridal fashion consultants in private dressing rooms to explore designer gowns in a range of styles and sizes, including plus-size options. Designers include Valentini Spose, Stella York, Milla Nova, Martina Liana, and Justin Alexander. The salon also carries handmade veils, jewelry, headpieces, and other accessories from accessory designers such as Blossom Veils and Keren Wolf. Custom alterations are available to the salon's brides. Sample dresses are offered off the rack, alongside gowns across a range of price points. Appointments are required; the salon does not accommodate walk-ins. Its selection includes ball gowns, A-line dresses, mermaid styles, and options for beach or destination weddings.