Clear Standards for Reedleys Recognition

The professional must complete the Reedleys-approved identity verification process and demonstrate that the public profile belongs to the person represented. Identity verification confirms the person, not their qualifications, licensing, competence, or service quality.

The professional’s public information must be current, materially complete, and consistent with verified identity, stated services, controlled public profiles, and any supporting records.

The profile must give a reasonable prospective client enough information to understand the professional’s field, services, experience, service area or delivery method, availability, and appropriate contact route.

The professional must define the services offered, intended client or use case, delivery method, geographic reach, and material limitations. Services must remain within the professional’s demonstrated experience and any applicable legal or licensing scope.

The professional must communicate the material terms that apply before a client commits, including pricing or quotation, payment, scheduling, cancellation, refunds, rescheduling, confidentiality, deliverables, and other conditions relevant to the service.

Experience claimed on the profile must be relevant to the stated services and described accurately. Reedleys does not require a fixed number of years for every profession; relevance, recency, responsibility, and verifiability are assessed proportionately.

Any education or training claimed must be accurately named, connected to an identifiable provider, and relevant to the professional profile. Formal academic education is not mandatory unless required for the service or presented as a basis of competence.

Any qualification or certification displayed as verified must be relevant to the professional’s services, issued by an identifiable education, training, certification, or professional body, and represented accurately with its current status and scope.

Where a professional activity requires or publicly claims a license, registration, permit, protected title, or professional authorization, the credential must be current, held by the applicant, and appropriate to the service and jurisdiction.

Where work examples are used to demonstrate expertise, they must genuinely reflect the professional’s own contribution, be relevant to the services offered, and respect confidentiality, intellectual property, and client consent.

The professional’s reputation must be assessed using a balanced view of available feedback. Reviews, testimonials, and endorsements must not be fabricated, manipulated, or presented without appropriate context or consent.

The professional must demonstrate respectful, honest, non-deceptive conduct and appropriate boundaries in client communication, marketing, service delivery, confidentiality, and representation of competence.

Clients must have a reasonable way to raise a concern, service problem, or dispute, and the professional must use a proportionate process to acknowledge, review, respond to, and close the matter.

Where relevant to maintaining competence, the professional should demonstrate recent learning, skills updating, supervision, reflective practice, or other development appropriate to the services offered. Mandatory CPD requirements must be met where they apply.

The professional must demonstrate, proportionately to career stage and service risk, a consistent approach to quality, reliable delivery, appropriate self-review, and improvement. This criterion considers the overall maturity of the professional practice rather than prestige or seniority alone.