How Much Does FM Radio Broadcasting Cost?
This guide covers typical US costs for FM radio advertising, what affects station rates, and how to compare quotes.
Typical prices by job
| Job | What it involves | Typical range |
|---|---|---|
| Small-market off-peak ad | Local station, quieter time slot | $50 - $200 |
| Local-market ad spot | Standard-length spot, regular schedule | $200 - $1,500 |
| Major-market prime-time spot | High-listenership slot, competitive audience | $1,000 - $5,000+ |
Ranges are typical, not quotes - the price for your job depends on scope and location, so always confirm with the provider.
What affects the price
Rates depend heavily on the station's market size, audience demographics, time of day, and expected listener reach. Morning and afternoon drive slots usually cost more than overnight airtime, and popular stations can charge a premium for limited inventory.
The total also changes with campaign length, frequency, and production needs. A station may discount a multi-spot package, while custom scripts, voice talent, or recording can add production fees.
How to pay less
Ask for prices across several time slots and compare the estimated audience, not just the sticker rate. Consider less competitive hours, a shorter trial campaign, or a package that includes production if those options fit your goals.
Request itemized quotes and confirm what airtime, production, and reporting are included. Collecting quotes through Reedleys means every number comes from a real, checked listing.
Cost questions
Some include basic production with an airtime package, while others charge separately for scripting, recording, or editing. Ask for the production scope and any reuse rights in writing.
Stations sell different audience sizes, demographics, and time slots, and their available inventory varies. Compare the schedule and estimated reach alongside the rate.
Payment terms vary by station and campaign. Confirm when payment is due, cancellation rules, and whether a signed order is required before spots are scheduled.
Recognized FM Radio Broadcasting businesses
Chicago FM radio station offering music, news, sports, and featured artist coverage.
A Los Angeles radio network that produces shows for broadcast and streaming platforms.
Brooklyn FM station offering independent news, arts, music, podcasts, and live online listening.
Phoenix radio station featuring rock music, talk shows, podcasts, entertainment news, and videos.
Jacksonville sports radio station broadcasting on 1010 AM and 92.5 FM, with live and on-demand programming.
Austin public radio station KUT 90.5 FM, with news coverage and additional radio streams.
Milwaukee radio station featuring rock programming, talk shows, sports reports, and on-demand content.
Kansas City radio station broadcasting on Q104.3.
Aurora-area radio station featuring Christian Hip Hop and positive content.
A Stockton radio station featuring country music, farm news, community updates, concerts, and contests.