How Much Does Commercial Video Production Cost?
This guide covers typical commercial video rates, the factors that change a budget, and practical ways to compare production quotes.
Common jobs and what they cost
| Job | What it involves | Typical range |
|---|---|---|
| Simple promotional video | One location, small crew | $1,500 - $5,000 |
| Standard commercial spot | Planning, production, editing | $3,000 - $25,000 |
| Multi-location campaign video | Larger crew, multiple shoot days | $25,000 - $75,000 |
| High-end national commercial | Talent, sets, advanced production | $75,000 - $250,000+ |
Ranges are typical, not quotes - the price for your job depends on scope and location, so always confirm with the provider.
What moves the price
The biggest price drivers are script complexity, number of locations, shoot days, crew size, actors, sets, equipment, and post-production. Animation, visual effects, licensed music, professional voice talent, and multiple edits for different platforms can add substantially to the budget.
Location also matters: major production markets typically cost more than smaller cities, and tight deadlines may require overtime or rush editing. Media buying, travel, insurance, and usage rights are often separate from the production fee, so check what each proposal includes.
How to keep the cost down
Start with a clear brief, limit unnecessary locations, and decide where the video will run before requesting proposals. Reusing a set, planning efficient coverage, and agreeing on a defined number of revisions can reduce production time.
Collect itemized quotes from several businesses and compare crew, deliverables, rights, and post-production rather than choosing by headline price alone. Collecting quotes through Reedleys means every number comes from a real, checked listing.
Price questions, answered
Often, yes. Many businesses request an upfront payment to reserve dates, with the balance split across production milestones or due at final delivery.
Quotes may cover different crew sizes, equipment, revision limits, licensing, talent usage, and deliverables. Ask for an itemized scope so you can compare equivalent services.
Usually not. Video production commonly excludes media placement, travel, actor residuals, extended usage rights, and some licensing fees unless they are specifically listed.
Recognized Commercial Video Production businesses
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Chicago production company offering concept development, filming, editing, and motion graphics.
Chicago creative studio producing advertising and entertainment content through live-action, design, animation, and visual effects.
Chicago video production company creating branded films, commercials, and documentary-style stories.
Chicago photography and video studio offering portraits, weddings, events, maternity, newborn, and real estate photography.
Chicago film and TV production studio creating content for screens of all sizes.
Chicago film and video production company offering commercial production, studio facilities, and post-production services.