Message testing
StoryHeat tests messages and analyzes potential campaign impact.
Ground Media
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About Ground Media
In Washington, Ground Media is a media company that combines research with storytelling for purpose-driven brands, causes, and campaigns. It uses its StoryHeat research platform to test messages, understand target audiences, and identify campaign strategies intended to motivate action. The company helps partners develop research-backed narratives and produce campaign content. StoryHeat provides testing and analytics to support decisions about messaging, including reframing opposition messages and preparing campaigns for activation. Ground Media also works with agencies and organizations on narrative strategy, balancing emotional storytelling with evidence-based insights. Its work includes campaigns for causes and industries, using research to assess whether new narratives increase support among target audiences. The company describes its approach as turning storytelling insights into measurable impact.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
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Highlights
Audience research
Research helps partners understand their target audiences.
Campaign storytelling
Develops narratives and content for brands, causes, and campaigns.
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