Rescue: The Behavior Change Agency

Behavior change marketing is the core service, with campaigns focused on health topics and tailored to audience insights. Rescue conducts formative, segmentation, and message-testing research, then uses strategic planning and creative development to shape campaign materials. Services include brand development, copywriting, graphic design, video and broadcast production, website and app development, and digital, social, and traditional media. The agency also provides community engagement, outreach, event marketing, and campaign measurement and optimization. Ready-made tobacco control and opioid misuse prevention campaigns are available for licensing. Rescue develops, implements, and evaluates campaigns for youth and adults across different populations and health behaviors. Its headquarters is in San Diego, with additional offices elsewhere in North America.