Attraction ticketing
Online sales for admission, events, programs, and memberships.
XTru
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About XTru
Based in San Antonio, XTru develops software for zoos, aquariums, museums, gardens, and other cultural attractions. Its platform brings ticketing, memberships, donations, guest engagement, reporting, and system connectivity together. Organizations can sell timed-entry tickets, event admissions, programs, memberships, gift cards, merchandise, and add-ons through online checkout, while onsite tools support ticket scanning, member validation, kiosks, and sales. Digital membership cards and Apple and Google Wallet passes are available, with household membership support and a member portal. Fundraising features include donation forms, campaign pages, text and tap-to-give tools, recurring gifts, surveys, and follow-up campaigns. XTru also provides dashboards and reporting on sales, attendance, memberships, guest behavior, and campaign results, and connects data with systems such as Blackbaud Altru and Raiser's Edge NXT.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
Representative photos. Illustrative images for this category, not photos of XTru and not provided by the business.
Services & specialities
Highlights
Digital member passes
Wallet-ready passes and tools for staff validation.
System connectivity
Connects ticketing and constituent data with nonprofit systems.
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