Positioning
Defines market positioning, messaging, and value communication.
New Kind
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About New Kind
Brand strategy is the core service, helping B2B technology companies define their position, communicate value, and support growth. Offerings include market positioning strategy, a Positioning Accelerator, and brand diagnostics. The team also develops brand stories and messaging architecture, visual identities, verbal identities, company or product names, and employer value propositions. Its collaborative, agile-inspired approach is designed for technology companies and their teams, drawing on open source principles and community participation. New Kind has worked with tech brands from startup through scale-up and established stages, with particular experience in SaaS and open source. The company is based in Raleigh.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
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Services & specialities
Highlights
Brand identity
Creates visual and verbal identity systems for companies and products.
Tech focus
Works with B2B technology, SaaS, and open source companies.
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