Wayfinding strategy
Site surveys and planning establish a framework for navigation.
Nicolson Associates
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About Nicolson Associates
Wayfinding strategy and signage design help people navigate complex environments. Nicolson Associates works with owners, architects, brand managers, and facility teams to develop systems grounded in how people use a space. Projects may begin with a site survey, stakeholder interviews, behavioral insights, and reviews of floor and site plans. The team defines messaging hierarchies and schedules, then designs sign families that align with a facility's architecture and brand. It also prepares bid packages and project documentation to support implementation, with fabrication and installation available when appropriate. Work includes healthcare systems, universities, civic environments, performing arts centers, mixed-use and residential spaces, and cultural institutions. The firm is based in Pontiac, US.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
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Highlights
Signage design
Cohesive sign families align with architecture and brand.
Implementation support
Bid documentation, with fabrication and installation when appropriate.
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