WestGroup Research

Based in Phoenix, WestGroup Research is a market research and data analytics firm serving local, national, and global organizations. It develops custom research initiatives to help clients understand target markets and make evidence-based business decisions. Projects are designed with a WestGroup Project Director, who serves as the client's contact from proposal through presentation and coordinates the study with the research team. The firm offers quantitative and qualitative research tools, facilities, technology, and software, along with study design, data collection, quality reviews, and statistical techniques where appropriate. Findings, conclusions, and recommendations are presented to clients and stakeholders. Its process begins with a discovery call about the client's needs and challenges, followed by a custom proposal and program.