Finch Brands

Brand consulting is the core offering, spanning customer research, brand strategy, and design. Finch Brands builds private insights communities that help companies gather consumer perspectives and generate actionable findings. Its research work includes concept testing, observational studies, and in-home use testing. Strategy services define the core ideas behind a brand, while design brings those ideas into brand identity and related creative work. The firm also supports mergers and acquisitions branding, from strategy and identity through brand migration. Its projects include repositioning an eCommerce brand and developing brands through M&A. Finch Brands serves companies at key moments in their brand and business development. It is based in Philadelphia.