Retail Aware

Retail Aware provides in-store measurement and analytics for retail brands, retailers, and their partners. Its services track shopper activity around products and displays, connecting digital ad exposure, in-store behavior, and point-of-sale data to help clients understand shopper journeys and attribution. The platform also supports A/B testing of product variants, execution and out-of-stock monitoring, and activity heat mapping across a store or a targeted area. Retail Aware works with client teams and partners to identify data goals, propose targeted measurement, and implement a plan. Its approach uses in-house hardware and provides real-time data without cameras or apps. Specialties include tracking shopper interactions, dwell time, and movement patterns in retail environments. The business is based in Omaha, US.