VAB

VAB provides advertising professionals with industry insights, research reports, charts, and presentations focused on video marketing. Its materials cover topics such as audience engagement, advertising measurement, streaming, and TV currency. Members receive access to insights, expertise, connections, and analytics through an industry community. VAB also offers webinars, on-demand discussions, and conference sessions addressing audience targeting, campaign measurement, and advertising trends. The organization shares industry news and analysis, including reports on advertising and video platforms. Its specialty is the video marketing industry, with a focus on transparency, accountability, measurement, and marketplace growth. VAB is based in New York City.