Strategic Group

WSL Strategic Retail has tracked shopper sentiments, lifestyles, attitudes, and buying behavior through its How America Shops® research for three decades. The firm studies how people live and shop, using data and consumer insights to help brands and retailers understand emerging needs and spending patterns. Its offerings include shopper research with customizable analysis, retail research and innovation informed by surveys, executive interviews, and global Retail Safaris®, plus consulting and activation services. These services help clients identify growth opportunities and develop shopper-centric strategies across retail touchpoints. The firm also publishes reports on topics such as women's wellness and shopper trends, connecting consumer behavior with implications for retailers, brands, and technology.