Skaggs

In New York City, Skaggs is a brand strategy and creative studio with roots in beauty, fragrance, wellness, and human health. It works with brands across many categories and scales. The studio's work begins by examining what a brand has and why the market may not see it; its methodology informs the strategy, while creative work expresses it. Services include brand strategy, creative development, photography, and digital marketing. Skaggs applies a four-stage methodology to identify where a brand's signal is being lost and build from its foundation. Its AI supports research, evidence gathering, and analysis, while the studio's team provides the interpretation. Work spans sectors including skincare, haircare, cosmetics, food and beverage, fashion, and home and lifestyle.