Sequel

Based in New York City, Sequel is a strategically led, digitally focused branding agency. Its services begin with market insights and brand strategy, using customer insights to shape a brand's marketplace story. The agency also develops naming and brand voice, logo and visual identity systems, and digital strategy and websites. Marketing and sales enablement includes campaigns and sales tools for client teams. Sequel supports sustainability and corporate reporting, employee engagement and brand activation, and environmental and experiential branding for spaces, signage and events. It also works with private equity firms to transform portfolio companies into brands. Services span strategy through execution, with work including brand launches and digital presence projects for organizations in several markets.