Campaign data
Connects owned and paid sources for a unified campaign view.
A marketing analytics software business. Its tools connect owned and paid marketing data to create a unified view of live campaigns. Data Pipelines, Total Connect, and pre-built workflows help prepare information for analysis, while Data Enrichment can group, normalize, and extend fields. The Marketing Intelligence Data Model transforms and maps marketing data. Users can ask questions in plain language and receive answers and recommendations. The platform supports full-funnel measurement, helping businesses follow prospects from ad impressions to closed revenue and assess marketing ROI. Multi-Touch Attribution offers path exploration, funnels, and attribution models across ads, email, social, and web. Tableau Next dashboards display connected business and marketing data, with customizable views, KPI goals, progress tracking, and outcome predictions. Paid Media Optimization monitors and adjusts live campaigns.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
Representative photos. Illustrative images for this category, not photos of Salesforce Datorama and not provided by the business.
Connects owned and paid sources for a unified campaign view.
Explores conversion paths across ads, email, social, and web.
Monitors campaigns and can pause underperforming ads.
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