Media intelligence
Research and insights on media value and advertising effectiveness.
MAGNA Global
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About MAGNA Global
A media intelligence company. MAGNA researches media value and advertising effectiveness for clients and subscribers. It publishes more than 40 annual reports on audience trends, media spending, market demand, and ad effectiveness, and develops go-to-market strategies using industry expertise and data-driven insights. Its Media Trials are experiments that use research technology and methodologies to measure the effectiveness of advertising products and strategies. Studies are conducted with brands and media partners and examine topics such as consumer dialogue, TV advertising, online discovery, and retail media data. MAGNA also provides insights intended to support decision-making by brands and advertisers. The company has worked in media value forecasting for more than 60 years.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
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Highlights
Media Trials
Experiments measure the effectiveness of advertising products and stra
Annual reports
More than 40 reports cover audiences, media spending, demand, and ad e
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