Brand Identity
Creates identities that clarify a brand's character.
Based in New York City, MW is a design consultancy focused on branding for retail, creative, and lifestyle clients worldwide. The firm identifies a brand's intangible character and develops identities and experiences around it. Its work includes identity programs, advertising, catalogs, specialty mailings, packaging, and other brand-related projects. MW collaborates with clients ranging from niche brands to global organizations, using dialogue between clients, designers, problems, solutions, audiences, and projects to shape its approach. Founded in 1993, the compact team works with architects, writers, and digital media experts when projects require additional creative specialties. MW operates from 73 Worth Street and accepts new business inquiries by email.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
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Creates identities that clarify a brand's character.
Develops engaging experiences for retail and lifestyle clients.
Works with architects, writers, and digital media experts.
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