UX research
Studies customer and agent needs to inform digital experiences.
More than 20 years of human-centered design work informs Cake & Arrow's digital experiences for insurance and financial services. The firm offers research and insights, digital product design and development, and strategy and innovation. Its work includes user interface design for VoxSmart Financial, an online portal for independent insurance agents at Main Street America Insurance, and UX assessment for The Hanover Insurance Group. Shorter cycles matter. Cake & Arrow helps clients understand the people they serve, bring products and services to market, modernize legacy experiences, and develop customer experience plans. It also designs tools for agents and employees, along with customer-first digital experiences. Clients include insurance carriers, brokerages, investment and financial planning firms, and fintech companies.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
Representative photos. Illustrative images for this category, not photos of Cake & Arrow and not provided by the business.
Studies customer and agent needs to inform digital experiences.
Design and development for digital products and services.
Works with insurers, financial firms, and fintech companies.
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