Custom Research
Research methodologies designed around client questions and needs.
MDRG
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About MDRG
Based in New Orleans, MDRG is a market research firm providing custom research services to businesses. Its work explores growth opportunities, brand perception, and industry trends. The firm combines conscious and non-conscious research approaches to add emotional context to data and develop insights about target audiences. Services include concept testing for marketing campaigns and analysis of brand perceptions in expansion areas. MDRG also designs research methodologies around client questions and needs, using findings to inform strategic planning and identify opportunities. Its research spans multiple industries, including beverage and consumer packaged goods. The company describes its work as moving beyond charts and percentages to interpret what customer data may mean for business decisions.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
Representative photos. Illustrative images for this category, not photos of MDRG and not provided by the business.
Services & specialities
Highlights
Brand Perception
Analysis of customer perceptions and brand positioning.
Campaign Testing
Concept testing for new marketing campaigns.
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