Optimara Agriculture

An African violet grower and plant products business. It offers a selection of full-blooming violet varieties, including new varieties and space-grown violets, along with other houseplants such as ferns, pilea, peperomia, foliage plants, episcia, fittonia, and begonias. Customers can find plants through online and mail order, while product lines include violet soil and fertilizer, ceramics, containers, and self-watering products. The company also provides care instructions and online resources covering plant identification, pests, and plant health. Its Nashville greenhouse operation supplies products for consumers and for distributors, nurseries, and retailers. The business has grown African violets since the Holtkamp family began breeding them in the 1930s.