Capture Higher Ed

A higher education marketing and enrollment technology company. Capture helps colleges and universities identify prospective students from their first anonymous website visits, then build personalized pathways to encourage applications and enrollment. Its platform uses behavioral intelligence to track prospect activity and engagement across the enrollment funnel. Automated web, paid media, and email touchpoints can re-engage prospects, while counselors can use the same behavioral context for personalized outreach. Daily prioritized outreach lists help counselors focus on prospects based on real-time engagement signals. Capture also provides visibility into student intent before prospects submit a form, supporting enrollment teams as they follow prospective students through their decision process.