Brand Central LLC

Brand Central provides brand licensing services, including strategic brand extensions and partnerships for established intellectual properties. It identifies opportunities to connect brands with manufacturers and develop licensing programs. The agency also represents manufacturers seeking licenses from brands, offering access to industry practices and a licensor's perspective. Its in-house creative team produces packaging, product concepts, and pitch materials to support licensing partnerships. Featured collaborations include Heinz with Herschel and M&M'S with Kate Spade. Brand Central has operated since 2001 and works with clients across the country and around the globe. It is headquartered in Los Angeles, where it builds brand extension programs for clients.