Sales training
Hospitality-focused training built around the WINS Method™.
Lure Agency
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About Lure Agency
The agency provides hospitality sales training, strategy workshops, and demand generation for hotel sales teams and hospitality vendors. Its WINS Method™ is a four-part approach covering websites, buyer intelligence, lead nurturing, and sales messaging. The WINS workshop helps align stakeholders, sharpen strategy, and set a path forward, while Warm Prospecting™ helps businesses reach buyers before an RFP appears. Teams can use DIY resources, work alongside the agency, or have it support the broader sales and marketing experience. The work focuses on connecting marketing and sales, improving outreach, and preparing hospitality teams to use AI while preserving personal interactions. Specialties include hospitality B2B, hotel group sales, and vendor outreach. Based in Lakeside, US.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
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Services & specialities
Highlights
Warm prospecting
Demand generation to reach buyers before an RFP appears.
Four-part method
Covers websites, buyer intelligence, nurturing, and sales.
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