Alumni Attitude Study

An educational research and consulting service focused on alumni attitudes. Alumni Attitude Study offers comprehensive studies on alumni motivations, engagement, giving, and communication preferences, with customization for each organization. Its pulse surveys examine a specific topic or concern, while customized studies can address research needs such as campus and employee culture, marketing, and capital campaign readiness. The service also helps institutions measure alumni program participation and satisfaction, compare results with other organizations, and understand alumni opinions and giving patterns. Post-survey consulting supports planning around findings and may include a six-month implementation plan and online discussions with selected constituents. Since 2001, its studies have gathered data from more than one million alumni across over 350 organizations, providing comparative benchmarks for analysis.