Brand naming
Strategic Chinese naming for companies and institutions.
A Chinese naming consultancy for brands and individuals. Good Characters develops strategic Chinese names for companies and institutions, with attention to meaning, identity, and how a name may shape perception across cultures. The business also offers personal Chinese naming rooted in a person's meaning and identity. Names are considered in their linguistic and cultural context before they become part of public use. Artist-crafted name seals and other inscribed works are available, drawing on Chinese seal characters. The consultancy also publishes writing and research on Chinese naming in a global context. Its work is intended for founders, executives, leadership teams, and organizations making consequential naming decisions, including those preparing for expansion. Private consultations help assess a naming situation, consider risks, and determine next steps.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
Representative photos. Illustrative images for this category, not photos of Good Characters and not provided by the business.
Strategic Chinese naming for companies and institutions.
Chinese names developed around meaning and identity.
Artist-crafted seals and inscribed works.
No reviews yet — be the first to review Good Characters.
Sign in to write a review
No password needed. We only use your email to confirm the review is genuine.
Tell our moderators what is wrong with the review by this reviewer and we will take a look.