Jim's Bait & Tackle Distributing

Wholesale fishing supplies are the core offering, with products available to fishing retailers through a wholesale order form. The catalog includes rods, reels, combos, lures, baits, flies, soft plastics, live bait, hooks, line, floats, and terminal tackle. Fishing accessories include nets, buckets, tackle boxes and bags, tools, and knives. The inventory also covers camping and watersports goods, wearables, sun and skin care, sporting goods, and decals. The business began as Jim's Worm Farm in 1978 and expanded from bait into fishing supplies. Now operating as Rio Lado Distributing Co., it serves independent fishing retailers throughout the Southwest from Farmington, New Mexico.