Brand strategy
Services include strategy, architecture, naming, and identity.
Interbrand
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About Interbrand
Based in Cincinnati, Interbrand is a brand consultancy serving organizations through brand strategy and related professional services. Its work includes customer insights, brand architecture and portfolio development, naming, identity, and experience design. The firm also supports brand launches, mergers, and other pivotal business shifts. Services extend to brand innovation, AI brand strategy, brand activation and implementation, and governance. Interbrand uses proprietary analytics, economics, and customer insight to assess brand value and performance, model business impact, and identify new revenue streams. Its approach spans creating brands and growth opportunities, accelerating business results through brand optimization, and measuring the effects of brand investment. The website also describes brand valuation as a way to connect brand equity with customer, talent, and investor decisions.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
Representative photos. Illustrative images for this category, not photos of Interbrand and not provided by the business.
Highlights
Brand activation
Supports innovation, implementation, and brand governance.
Brand measurement
Assesses valuation, performance, and business impact.
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