Objective-Based ETFs
Funds are designed around specific portfolio allocation objectives.
Based in Chicago, TrueShares is an investment firm and the actively managed ETF arm of TrueMark Investments. It offers exchange-traded funds built around specific portfolio objectives, including income generation, volatility management, growth exposure, downside protection, and impact-aligned investing. TrueIncome strategies include dividend-focused ETFs designed to balance yield, equity market participation, and volatility awareness. TrueOutcome funds use buffered, hedged, or defined-income approaches intended to limit downside exposure while preserving potential equity upside. TrueAlpha provides specialized growth exposure, while TruePurpose focuses on real-world impact. The firm's ETFs are designed for advisors, institutions, and informed investors and support targeted allocation and portfolio construction. TrueShares has introduced more than 20 ETFs since launch.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
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Funds are designed around specific portfolio allocation objectives.
Dividend-focused ETFs address yield and volatility awareness.
Buffered, hedged, and defined-income ETFs seek to limit downside expos
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