Objective-Based ETFs
Funds are designed around specific portfolio allocation objectives.
TrueShares ETFs
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About TrueShares ETFs
Based in Chicago, TrueShares is an investment firm and the actively managed ETF arm of TrueMark Investments. It offers exchange-traded funds built around specific portfolio objectives, including income generation, volatility management, growth exposure, downside protection, and impact-aligned investing. TrueIncome strategies include dividend-focused ETFs designed to balance yield, equity market participation, and volatility awareness. TrueOutcome funds use buffered, hedged, or defined-income approaches intended to limit downside exposure while preserving potential equity upside. TrueAlpha provides specialized growth exposure, while TruePurpose focuses on real-world impact. The firm's ETFs are designed for advisors, institutions, and informed investors and support targeted allocation and portfolio construction. TrueShares has introduced more than 20 ETFs since launch.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
Representative photos. Illustrative images for this category, not photos of TrueShares ETFs and not provided by the business.
At a glance
- Actively managed ETF arm of TrueMark Investments
- More than 20 ETFs introduced since launch
From www.true-shares.com, checked 22 Oct 2026. Only what the business states on its own website.
Services & specialities
Highlights
Income Strategies
Dividend-focused ETFs address yield and volatility awareness.
Defined Downside
Buffered, hedged, and defined-income ETFs seek to limit downside expos
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