Seedhouse

Based in Chicago, Seedhouse is a strategic packaging design and brand identity agency for consumer brands. It develops packaging through research, including consumer testing and predictive research, to inform refreshes, redesigns, and new product presentations. The studio also creates brand identities through design thinking, creative exploration, and organizational guidance. Naming services cover brands, subbrands, nomenclature systems, product descriptors, and taglines. Seedhouse works with internal design teams and businesses on packaging and brand challenges, including retail positioning and new ventures. Its portfolio includes work for Wild Fork, Big League Chew, Wow Bao, Westminster Bakers, Kernel Season's, Kohler, and Vanity Fair. Services are delivered through a dedicated studio approach combining marketing research with creative development.