AI Contextual Targeting
Uses proprietary AI to place campaigns alongside relevant content.
Public Good Software
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About Public Good Software
Public Good provides digital purpose marketing software that uses proprietary AI-based contextual targeting to connect brands with social-good content and actions. Its platform supports campaigns focused on environment and sustainability, equity and empowerment, health and wellness, hunger and food, and other causes. Campaign formats include quizzes, custom action units, pledges, nominations, and content placements designed to drive awareness, engagement, brand consideration, and action. Public Good works with brands across industries, including Allstate Foundation, REI, Mattel, Mars, and L'Oréal Paris. The company has operated since 2005 and is based in Chicago.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
Representative photos. Illustrative images for this category, not photos of Public Good Software and not provided by the business.
At a glance
- Team
- The team includes purpose and tech experts; Melissa Anderson is President and Co-Founder.
- Proprietary AI-based contextual targeting
- Privacy compliance and proprietary brand safety
- Campaigns focused on purpose and social good
From publicgood.com, checked 22 Oct 2026. Only what the business states on its own website.
Services
- Digital purpose marketing Uses AI-based contextual targeting to drive awareness, engagement, and action.
- Brand demo Available by scheduling.
- Media partnership
As listed by Public Good Software. Prices as published by the business and may change.
Highlights
Purpose Campaigns
Supports awareness, engagement, pledges, quizzes, and nominations.
Brand Action Tools
Campaign formats connect audiences with social-good actions.
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