PinPoint Collective

PinPoint Collective uses customer research to guide design decisions. The Chicago company is a women-owned, women-led research and strategy studio that studies audiences, identifies pain points, and translates findings into actionable design guidelines. Its Pin Process combines quantitative data with qualitative research, supporting brands as they develop or validate concepts. Services span messaging, products, packaging, digital touchpoints, and physical spaces, with Insight and Worksession Pins helping launch Design Pins. Foundational Pins can support broader brand, product, digital, or physical design efforts. PinPoint works with teams at early idea stages as well as those facing challenges in their process, providing research and creative support from exploration through implementation. Its stated purpose is creating more inclusive communities by better representing women's perspectives in business and design.