Path to Purchase Institute

A Chicago professional organization focused on marketing and retail strategy. The Path to Purchase Institute publishes industry news, member perspectives, retailer playbooks, and research reports for brand and retail professionals. Its coverage examines shopper behavior, in-store discovery, retail media, loyalty marketing, product discovery, and category growth. Members can access reports on topics including ice cream, non-alcoholic beverages, and Walgreens' in-store solutions. The institute also presents industry events and workshops, including sessions for brand and retail leaders focused on measurement, growth, and applying insights through hands-on exercises. Its content addresses consumer packaged goods, retailers, shopping journeys, and emerging developments such as artificial intelligence and changing consumer behavior.