Brand strategy
Plans positioning, audiences, personality, and brand storytelling.
Hangar 12
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About Hangar 12
A Chicago packaging design agency. Established in 2012, PKG develops brand strategies, identities, and packaging for consumer packaged goods brands. Its brand strategy service covers target audiences, competitive analysis, positioning, personality, and storytelling. Brand identity work includes naming and logo design, with testing focused on consumer response. Packaging design services address graphics, photography, copywriting, structural integrity, and print-ready files for in-store and online use. PKG's Consumer First process involves consumers in design and testing, examining whether packaging catches attention, connects its message, and communicates clearly. The agency also presents recent packaging design work and offers free consultations for prospective clients.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
Representative photos. Illustrative images for this category, not photos of Hangar 12 and not provided by the business.
At a glance
- Founded
- 2012
- Consumer First® approach engages consumers in design and testing.
- Packaging design for food and CPG products.
- Award-winning packaging design agency.
From www.pkgbranding.com, checked 22 Oct 2026. Only what the business states on its own website.
Services
- Brand Strategy Includes brand positioning, competitor audits, category analysis, retailer audits, audience insights, unique selling proposition, and brand architecture.
- Brand Identity Identity creation, logo design, and style guide development.
- Packaging Design Includes graphics, photography, copywriting, and print-ready files.
As listed by Hangar 12. Prices as published by the business and may change.
Services & specialities
Highlights
Brand identity
Provides brand naming and logo design with consumer testing.
Packaging design
Creates graphics, copy, photography, and print-ready packaging files.
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