Brand strategy
Plans positioning, audiences, personality, and brand storytelling.
Hangar 12
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About Hangar 12
A Chicago packaging design agency. Established in 2012, PKG develops brand strategies, identities, and packaging for consumer packaged goods brands. Its brand strategy service covers target audiences, competitive analysis, positioning, personality, and storytelling. Brand identity work includes naming and logo design, with testing focused on consumer response. Packaging design services address graphics, photography, copywriting, structural integrity, and print-ready files for in-store and online use. PKG's Consumer First process involves consumers in design and testing, examining whether packaging catches attention, connects its message, and communicates clearly. The agency also presents recent packaging design work and offers free consultations for prospective clients.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
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Services & specialities
Highlights
Brand identity
Provides brand naming and logo design with consumer testing.
Packaging design
Creates graphics, copy, photography, and print-ready packaging files.
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