CPG Brand Strategy
Develops strategy for consumer packaged goods brands and products.
Dvk marketing
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About Dvk marketing
CPG brand strategy is a core offering at DVK, a Chicago marketing and advertising agency. The agency develops shopper marketing and creative programs for consumer brands, with work spanning brand identity, naming, packaging, campaigns, and new product launches. Its case studies include Carmex, BabyBel, McCormick spices, P&G, Prestone, CoffeeBird, and other CPG projects. DVK also provides consumer journey, shopper, and innovation strategy, along with qualitative and quantitative research. Creative services include brand identity, naming, design language development, and campaign development. Projects cover retail activation, experiential marketing, social initiatives, and go-to-market planning. The agency describes its model as boutique in scale while offering experience across strategy, planning, creative, media engagement, and shopper activation.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
Photos: business website. Taken from www.dvkmarketing.com, shown to help you recognise the place.
At a glance
- Service area
- Chicago
- Team
- The principals are Larry Deutsch, Adam Kaplan, and Doug Van Andel.
- CPG brand strategy, shopper marketing, and creative
From www.dvkmarketing.com, checked 22 Oct 2026. Only what the business states on its own website.
Services
- Brand Strategy
- Consumer Journey Strategy
- Shopper Strategy
- Innovation Strategy
- Qualitative & Quantitive Research
- Brand Identity and Naming
- Campaign Development
- Content Creation
- Video Production/Post Production
- Package Design
- Media Planning & Buying
- Social & Influencer Campaigns
As listed by Dvk marketing. Prices as published by the business and may change.
Services & specialities
Highlights
Shopper Marketing
Creates shopper-focused programs, activations, and retail initiatives.
Research and Insights
Offers qualitative and quantitative research for marketing strategy.
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