D.S. Howard & Associates

A market research firm in Chicago. It designs and conducts custom research for healthcare, business, and consumer markets. Research spans the product lifecycle, from identifying needs and analyzing acquisition opportunities to launch and mature-market management. Services include market sizing, concept testing, segmentation, positioning, channel evaluation, and pricing strategy development. The firm also conducts tracking programs and assesses communications effectiveness and sales force effectiveness. Its work addresses adoption barriers, channel support, customer satisfaction and loyalty, brand extension, and product or service repositioning. Senior staff lead projects from research design through execution and analysis. The company reports more than 25 years of experience and over 2,000 assignments, supporting product design, communications, distribution, and pricing strategy for domestic and global companies.