Sponsorship Analytics
Tracks exposure, engagement, valuation, audiences, and partnership imp
Blinkfire Analytics
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About Blinkfire Analytics
A professional marketing analytics company in Chicago. Blinkfire Analytics provides a sponsorship data platform for sports and entertainment organizations, brands, agencies, colleges, media companies, and rights holders. Its tools track sponsorship exposure, media performance, audience data, engagement, valuation, and partnership impact in real time. Products include analytics, inventory management, benchmarking, broadcast and streaming measurement, and social content tracking. The platform also supports sponsorship reporting, competitive analysis, KPI measurement, rate cards, campaign performance monitoring, and return on investment analysis. AI features provide entity tags, audience insights, and sponsorship performance analysis, while centralized dashboards help manage partner assets, deals, clients, and media rights across digital, broadcast, streaming, and social channels.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
Representative photos. Illustrative images for this category, not photos of Blinkfire Analytics and not provided by the business.
At a glance
- Team
- Founded by Steve Olechowski and Juan Luis Hortelano; the team works in Chicago and Valencia.
- Founded
- 2014
- Proprietary AI and computer vision technology
- Tracks sponsor logos and physical assets
- Uses a proprietary Strength Meter to measure sponsorship value
From www.blinkfire.com, checked 22 Oct 2026. Only what the business states on its own website.
Services
- Blinkfire Analytics Tracks sponsorship exposure, performance analytics and audience data.
- Blinkfire Inventory Manager Reports, manages and tracks sponsorship inventory.
- Blinkfire Benchmarking Compares sponsorship performance across organizations and talent.
- Blinkfire Broadcast & Streaming Tracks and analyzes broadcast and streaming.
- Blinkfire Trends Tracks social content and trending content.
As listed by Blinkfire Analytics. Prices as published by the business and may change.
Services & specialities
Highlights
Media Reporting
Measures sponsorship inventory across digital, broadcast, streaming, a
Competitive Benchmarking
Compares sponsorship performance, market trends, and partnership effec
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