Split testing
Campaign variations are tested in controlled experiments.
Contagency
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About Contagency
Split testing is part of Contagency's conversion-focused campaigns. The Brooklyn marketing agency develops creative concepts and strategy, then combines design and content into marketing campaigns for B2C and B2B clients. Its work includes brand positioning, advertising, and course design, with examples for City Power & Gas, Union Atlantic Electricity, and Marketing Rogue. Contagency creates and curates content across industries and uses campaign variations to test performance. It also describes ongoing campaign adjustments and ad optimization as part of its approach to consistent conversions. The agency's site features articles on Google Analytics, mobile-first indexing, and digital transformation, alongside case studies and team profiles.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
Representative photos. Illustrative images for this category, not photos of Contagency and not provided by the business.
Services & specialities
Highlights
Brand positioning
Work includes positioning the City Power & Gas brand message.
Creative content
Creates and curates content for brands across industries.
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