Mystery shopping
Undercover observations of staff and business operations.
Reality Based Group
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About Reality Based Group
The company provides customer experience assessment and improvement services for businesses. Mystery shopping programs use undercover shoppers to observe staff and operations through video, online, written, and phone formats. GameFilm® captures customer-perspective video to help businesses identify opportunities to improve customer experiences. Training offerings include customized gamified programs, virtual reality training, and individual live or digital coaching. The firm also conducts competitive web and retail analysis, including reviews of competitor behavior and prices. Its process covers design, evaluation, reporting, and coaching, with findings presented as actionable data for staff training and operational changes. Services are based in Austin, Texas, and are designed for organizations seeking to assess customer interactions and business performance.
Disclosure: Profile information has been compiled from publicly available sources and has not yet been verified by the business.
Representative photos. Illustrative images for this category, not photos of Reality Based Group and not provided by the business.
Services & specialities
Highlights
Customer experience
Video and data to assess customer interactions.
Training programs
Gamified, virtual reality, and coaching programs.
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