How Much Does Wholesale Merchandise Cost?

This guide covers typical wholesale merchandise prices, what affects them, and how to compare supplier quotes.

$1 - $50 per unittypical range
Common wholesale merchandise costs about $1 - $50 per unit, depending on the item, order size, and quality. A basic promotional pen order may run $1 - $3 per pen, while a branded hoodie order may cost $20 - $50 per piece.
Updated Oct 2026

Price ranges for common jobs

JobWhat it involvesTypical range
Basic promotional pensBulk, simple plastic pens$1 - $3 per unit
Wholesale cotton T-shirtsPlain shirts, case quantities$5 - $15 per unit
Branded hoodiesCustom print or embroidery$20 - $50 per unit

Ranges are typical, not quotes - the price for your job depends on scope and location, so always confirm with the provider.

What drives the cost up or down

Wholesale prices depend heavily on the product, material, construction, and order quantity. Larger orders often reduce the unit price, but may require more upfront spending and storage. Custom printing, embroidery, special packaging, and private labeling add setup or per-item costs. Shipping, import duties, and sales tax can change the final bill, especially for heavy goods or international orders. Prices may also vary by season, supplier location, minimum order requirements, and whether the merchandise is closeout stock or made to order.

Ways to pay less

Compare the full landed cost, including shipping, setup charges, and minimum order requirements, rather than judging by the listed unit price alone. Request samples before committing to a large purchase, and ask suppliers whether mixed sizes or styles count toward quantity discounts. Avoid ordering more than you can sell or store, and check return, defect, and reorder policies before paying. Comparing two or three quotes from independently reviewed providers on Reedleys shows quickly whether a number is fair.

Common cost questions

Do wholesale suppliers require a minimum order?

Many do, but minimums vary by product and supplier. Check whether the requirement is based on units, total order value, or case packs.

Should I expect to pay a deposit?

Custom or made-to-order purchases may require a deposit before production, with the balance due before shipping. Confirm the payment schedule and refund terms in writing.

Why do quotes for the same merchandise differ?

Quotes may cover different materials, print methods, order quantities, shipping terms, or quality grades. Ask each supplier to itemize these details so you can compare equivalent products.

Recognized Wholesale Merchandise businesses

Costco

A Bakersfield warehouse retailer offering bulk merchandise and a range of member services.

Shopping Bakersfield, United States
Sobremesa by Greenheart

Chicago West Loop Italian restaurant and pastificio offering handmade pasta, dining, takeout, delivery, and merchandise.

Shopping Chicago, United States
Chicago Import Inc

Chicago wholesale supplier of smoking accessories, fuels, and general merchandise.

Shopping Chicago, United States
Whitney Douglas Showroom

Chicago showroom offering wholesale baby, children's, and tween apparel, accessories, and shoes to retailers.

Shopping Chicago, United States
KBNL Inc

Los Angeles wholesale company developing, designing, and distributing branded consumer products.

Shopping Los Angeles, United States
Cougar Sunglasses

Houston wholesale store offering sunglasses, reading glasses, accessories, displays, and private-label customization.

Shopping Houston, United States
All Time Trading

Wholesale general merchandise and apparel supplier in New York City.

Shopping New York City, United States
Epic Craftings Inc.

Philadelphia wholesale signage manufacturer offering bulk acrylic and metal signs for businesses.

Shopping Philadelphia, United States
JAB Trading Industries

San Antonio wholesale store offering clothing, shoes, hygiene kits, kitchenware, and accessories.

Shopping San Antonio, United States
La Rosa Dance Supply

Wholesale dancewear and folklorico costumes, dresses, shoes, accessories, and instructional videos.

Shopping San Antonio, United States
See all Wholesale Merchandise businesses →